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EU YAN SANG: HOW A CHINESE MEDICINE SHOP IN GOPENG, NEAR IPOH, BECAME A GLOBAL BRAND, AND HOW EU TONG SEN, THE "KING OF TIN", BUILT IT
You have probably walked past an Eu Yan Sang shop, and many of us think of it as a Singapore brand. But it was born in Gopeng, near Ipoh, in 1879, when Eu Kong opened a small medicine shop for tin miners and called it "Yan Sang": caring for mankind. His son Eu Tong Sen went to school in Ipoh, became the "King of Tin", and opened a medicine shop beside every mine. Here is how one Gopeng shop became a name across Asia, including the uncomfortable chapters.
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You have probably walked past an Eu Yan Sang shop, and many of us think of it as a Singapore brand. But it was born in Gopeng, near Ipoh, in 1879, when Eu Kong opened a small medicine shop for tin miners and called it "Yan Sang": caring for mankind. His son Eu Tong Sen went to school in Ipoh, became the "King of Tin", and opened a medicine shop beside every mine. Here is how one Gopeng shop became a name across Asia, including the uncomfortable chapters.


